What would London be like if we banned all outdoor advertising?
Better looking and more peaceful, if Sao Paulo is anything to go by. The Brazilian city banned outdoor advertising in 2006, and the measure has enjoyed lasting popularity among residents (and populist politicians).
It's quite an easy sell to everyone except people whose businesses are heavily advertising-dependent and traditional marketing professionals.
Getting rid of outdoor advertising: is this the moment when analog dollars become digital dollars?
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