Whenever possible I like to participate in a weekly Tweet-up of anyone and everyone interested in social media and the role it plays, or might play, in the NHS.
The hashtag is#nhssm and all are welome, particularly if you have an interest in healthcare and/or social media.
What has become clear during our weekly chats is that the term social media, in its broadest, most common sense, appears to be limited to Twitter and Facebook. In fact, what I think we are all talking about at #nhssm is the principles of good digital engagement, and how these might be used to good effect in the NHS. The tools – platforms such as Facebook, Twitter or blogs – are secondary to the aims of why we might engage with patients online in the first place.
The difference between digital engagement and social media is an important distinction, and I have written more about it here (for sharing with the #nhssm crowd). There’s some interesting comments too.