How can you ‘sell’ digital to senior colleagues, and take away the fear that can create obstacles to delivering great digital communications?

I wrote a short post on this over at the #nhssm Posterous identifying a few free and easy tools, such as Ideascale and Netvibes, that can help people to learn and understand the benefits of digital platforms in a safe environment.

The post has generated some interesting responses. In particular a reminder from Shane Dillon to acknowledge colleague’s concerns and be prepared to accept that these concerns are sometimes legitimate.

Read the discussion here.