Last weekend I found myself sat in an impossibly pretty Cornish village with colleagues from the #nhssm community. We’d got together to talk about how we can help to develop this modest community of healthcare professionals and communicators, which started a couple of years.

What started as a one-off hashtag to promote a single event now feels like a proper responsibility, consumes a fair amount of time and some cash too.

We’ve had some ideas about to make all the incredibly useful conversations and content that comes out of the chats more widely available, and how we might extend the conversation beyond a chat once a week and the blog. We’ve also identified a need to help the community answer the frequent questions and requests that we receive. First we need to put these ideas to the community as a whole, so more on that soon.

What really struck me as we strolled along the harbour side was the way in which this had all come together. Although three of us are geographically close, there is very little chance any of us would have ever met were it not for making the connection online. And putting real people to avatars is a significant next step in that relationship.

I don’t think we all have that much in common outside of #nhssm and our work, but our common enthusiasm for what we’re doing seems to be enough.

Getting to know each other as well as develop an online community at the same time feels like quite a challenge, but one that’s worth persevering with.

By coincidence this week is going to be another big one for #nhssm. On Tuesday 22 November we’re contributing to two events: the Guardian Social Media in Healthcare conference in London, and the AHCM conference in Birmingham. All the ideas and topics that we’re covering at each event have come from the #nhssm community and we’ll be sharing the feedback and new ideas online, so keep an eye on the hashtag this Tuesday.