My parting shot for the Department of Health (DH) was to help organise a showcase event bringing together the most popular entries to Maps and Apps.
I’ve blogged about Maps and Apps before, but in essence we (the DH digital team) asked people to suggest and vote for their favourite health apps and maps. As a piece of digital engagement it worked well, generating lots of conversations on our blog, on the crowdsourcing platform and elsewhere. Most importantly the entries that people submitted have been fed in to a policy making process at DH.
The showcase event was primarily a thank you for those who had taken the time to suggest popular ideas and get involved with the project. Secretary of State Andrew Lansley attended, as did some of the judges who supported the project.
However, the project has also generated lots of high profile media coverage. This isn’t always familiar terrain for digital engagement projects in Government, but very welcome nonetheless. I woke up last week to see coverage on Sky News, and in The Times and Guardian.
Significantly, it helped us to produce something meaningful with the press office, rather than occupying the monitoring/rebuttal/publishing space, which is the norm for most teams.
Thanks to Phil O’Connell (an enthusiastic and very helpful advocate for the project) I am able to share this footage from Sky News on the day.