Delivering digital engagement can sometimes feel like a desk-bound occupation, with the occasional event in another city or perhaps a conference in another country.
If there is an opportunity for your Chief Executive or Minister to travel overseas on a visit, they may be unlikely to include a dedicated digital person in their entourage. In the grand scheme of things it can be quite difficult to justify.
All the more reason to empower those colleagues who are travelling to produce content and help make the most of the opportunity.
Here’s a neat little video of Science Minister David Willetts on his visit to the Antarctic. My colleague Paul deserves kudos for this; firstly, encouraging a member of the party to film an interview using a regular smart phone, in sub-zero temperatures at sea, and secondly, forging a good relationship with MSN to help promote the footage.
The video shows David Willetts answering questions posted by MSN readers on Facebook, in the weeks before the visit.
Vodpod videos no longer available.